Ubisoft has been in hot water again in the past few weeks. As if this company hasn’t had too many problems, it is now adding more. The painful thing is that it seems that they are doing it intentionally to piss people off. The issue is that Ubisoft has admitted that they are trying to dive into more AI generation in their games.
What is Ubisoft planning with AI generation?
Ubisoft has revealed that artificial intelligence will play a major role in the company’s future plans as it looks to recover from a challenging financial period. In its latest earnings report, the publisher confirmed that it is investing more heavily in generative AI technologies, both for game development and for player-facing experiences.
One of the most notable announcements from Ubisoft is the development of what it calls its first “playable Generative AI experience.” While the company has not yet shared specific details about the project, it confirmed that the experience is currently in development alongside future entries in major franchises such as Assassin’s Creed, Far Cry, and Ghost Recon. Ubisoft expects these projects to arrive before March 2029. The two games that are noticeably being used for this AI testing are Far Cry 7 and Assassin’s Creed Hexe.
Ubisoft says its AI ambitions go beyond experimental projects. The company is exploring smarter non-playable characters, adaptive game worlds, and AI-powered tools that can assist development teams. According to Ubisoft, these technologies could help create more dynamic gameplay experiences while also supporting quality assurance and production workflows. The publisher believes its years of research through its La Forge R&D division position it well for the industry’s AI-driven future.
Why is this bad?
Generative AI is specifically bad and not the AI that is used for those programming purposes. Generative AI can be used to make stories, dialogues, and whatever writing needs. Generative AI is also used to make images and visual assets. This is bad because sometimes it bases its art on existing works. To summarize, this is a lazy approach and can create subpar work. It also means that people may lose their jobs or not get hired in the first place.
Ubisoft’s past problems are also not helping
The company reported substantial financial losses during the year 2025, driven by weaker-than-expected game sales and ongoing development expenses. Investors reacted negatively to the results, leading to increased scrutiny of Ubisoft’s long-term strategy and its ability to compete in a rapidly changing gaming market. Failures like Star Wars Outlaws and Assassin’s Creed Shadows surely put a dent in the company’s market value.
Ubisoft delayed several projects to give development teams more time to improve quality. At the same time, multiple unannounced games were canceled as part of a broader effort to reduce costs and focus resources on its biggest franchises. While the company said these decisions were necessary, it highlighted the difficulties Ubisoft faced in maintaining a consistent release schedule.
Can they recover?
It’s never too late, plus their recently announced title, Assassin’s Creed Black Flag Resynced, is being received well. It is a remake of Black Flag, and none of the AI issues. So, if they get their act together and ignore the use of AI generation, then they may bounce back.
